HEFEWHEATIES HITS RETAIL NEXT WEEK!

Looking to take some HefeWheaties home? Next week is your week. Starting on Monday, our very limited run of HefeWheaties (if you haven't heard of HefeWheaties yet, first go here, then consider getting out more) hits liquor store shelves in the greater metro area.

Due to the overwhelming demand we've had for HefeWheaties, there won't be enough to go around. Most liquor stores will run out quickly. We won't have a list of which stores gets the beer on which days, so it may require a combination of persistence and luck to acquire some. Godspeed.

LANGOLA WET HOP RETURNS...AND SO DOES LIBERTINE!

Starting tomorrow (Friday, 9/25) in our taproom, Langola Wet Hop will be back for only the second time ever. We brew Langola with fresh Cascade hops that we harvest from our very own hop farm in Langola Township, which is near Rice, which is near St. Cloud, which is...you get the idea. As soon as the picking is finished, we drive the hops back to Minneapolis and brew the same day, meaning they hit the kettle within a few hours of being picked, depending on how bad traffic on 94 is. The taproom release will be a special Friday 9/25. As with last year, it is available on draft only, no bottles or growlers.

Fresh on the heels of Langola will be the return of The Libertine. Not many people know that Libertine dates back to one of our earliest homebrew recipes -- our very first, in fact. We had no idea that years later, we'd have a brewery of our own, and that Libertine would be one of our most coveted seasonals. Now, we find ourselves counting down the days every year, not for summer to end but for Libertine to return with the fall season. Libertine will be available at our taproom in 12 oz pours and in growlers to go starting on Wednesday, 9/30, and in early October you'll be able to find it around our entire distribution territory on draft and in 4 packs of 12 oz bottles.

GREAT AMERICAN BEER FESTIVAL

It's America's biggest beer festival and most prestigious beer judging competition and somehow, we've never been there -- until this year. Held every September in Denver, CO, GABF features well over 1,000 breweries pouring samples for tens of thousands of beer enthusiasts. If you happen to be attending, be sure to swing by our booth.

If you're not attending GABF but happen to be in Denver, not to worry: we have plans for you, too. We've teamed up with Denver Beer Co. for "Collaboration Celebration", a Friday afternoon festival at DBC's taproom, featuring five unique collaborations. Check out their event page for more info.

MESSIPI: ONE NEW COLLABORATION, BREWED 2 WAYS

Earlier this year, we made some new friends at NOLA Brewing of New Orleans. Our cities are separated by over a thousand miles (and degrees, on some days) but joined by the Mississippi River. Our shared natural resource inspired us to collaborate to brew an amber saison, done 2 distinct ways: the first, a "clean" version, representing the Mississippi's cleaner Minnesota waters, and a second, "funky" version aged with brettanomyces in oak barrels as the New Orleans version. The beer is named Messipi, a nod to the early French interpretation of the Algonquin word for "great river."

As the case almost always is with collaborations, both versions of Messipi are available in limited quantities. It will be available on draft and in 750mL bottles in mid-late October.

ON THE RADAR: BARREL-AGED EXPAT & MAITRISE

Those who have visited either of our breweries recently may have noticed steadily growing stacks of oak barrels. These barrels are busily aging some of our most unique beers, developing them in new and groundbreaking directions. After months of waiting, testing (yeah, tough job, we know...), and waiting some more, we are just about ready to bottle two of them for the first time.

First up will be The Expat aged in red wine barrels. After a few months in the barrels, the rye-driven Expat is subtly overlaid with rustic oak character, and punctuated by punchy red wine notes. If you haven't managed to persuade your wine snob friends to cross over to the beer world, this may be the beer to do it with. You'll get your chance in mid-October.

The standard version of our Maitrise is known for its Sauvignon Blanc-esque character that results from heavy additions of Nelson Sauvin hops. So, for the barrel-aged version, we doubled (or tripled?) down and aged the Maitrise in Sauvignon Blanc barrels, then finished the aging process with a secondary dry hopping by adding even more Nelson Sauvin to the barrels. It's a combination that has to be tasted to be believed, and it will also be a great substitute for white wine at your Thanksgiving feast this year.

What you need to know:

• Extremely limited edition unfiltered wheat ale
• 16 oz cans only (no draft, no growlers)
• Available in taproom Wed, 8/26 at 3:00
• Taproom sales are for on-premise consumption only (no take-home)
• Available at retail in mid-late September

  The full story: If you haven't already heard, we've partnered with our neighbors just down the road at General Mills to create a special, very limited release beer called HefeWheaties. Like so many great ideas, HefeWheaties was born from a late-night conversation over several beers. No, the beer doesn't contain Wheaties, but both products are made primarily from wheat. We crafted HefeWheaties in the style of an American Hefeweizen (get it? we hope so...). HefeWheaties is an easygoing 4.7% ABV and 21 IBU, with refreshing citrus twist notes thanks to the Rakau, Galaxy, Mandarina Bavaria, and Sorachi Ace hops. Since HefeWheaties is unfiltered, the burnished golden color is slightly hazy, and it drinks with substantive body and mouthfeel. Two ways to get it: Taproom: Starting when we open at 3:00 tomorrow (Wednesday), and while supplies last (probably not more than a few days, but we can't be sure how long) HefeWheaties will be available for purchase in the taproom. Note: due to state law, HefeWheaties purchased in our taproom must be consumed on-premise only -- we can't sell you a can to go. You may, however, take your empty can with you as a keepsake. We expect the taproom to be very busy tomorrow, so please be prepared to wait in line (hey, we all have to wait in line at the State Fair, so we can manage it for a day at the brewery, right?) in order to get in and to get your beer. Pint cans will be for sale for $5. Retail: We have allocated the majority of the production run to liquor stores, in the greater Twin Cities area only. The liquor store release will be in mid-late September. Please understand that due to the small quantity we were able to brew, liquor stores will run out quickly. Demand for this beer has been overwhelming, and the stores won't be able to order more once they're out. This is a one time partnership, and when it's gone, it's gone for good. To be very clear, HefeWheaties is:

• Not distributed or shipped outside of Minnesota
• Not available for off-sale from our taproom
• Not available on draft or in growlers

  Thanks for all of your excitement and support -- see you soon!

Fulton Brewing Company – Wisconsin Sales Representative

Fulton is a Minneapolis brewery founded in 2009. We own and operate two breweries: a 20 bbl brewery and taproom in downtown Minneapolis next to Target Field, and a brand new 50,000 square foot production brewery in Northeast Minneapolis. In 2015, Fulton will produce about 25,000 barrels, sold mostly in the Twin Cities metro area. We’re a group of beer enthusiasts focused on brewing extraordinary beer and working to make our community a better place. Our Ful10 Fund provides loans and support to other small businesses and non-profits; our Fulton Racing teams encourage participation in active lifestyle sports; our nearby Fulton Hopyard is a showcase for our commitment to brewing with local and sustainable ingredients. Best of all, we get to live, work, and play in Minneapolis-St. Paul (and Wisconsin now too!), consistently ranked as one of the top metro areas in the United States for quality of life, urban parks, education, bicycling, theater, dining, and more.

Sounds like a place you’d like to be? We are seeking a Wisconsin Sales Representative to join our rapidly growing company. The right individual is a leader who works well with others, focuses on quality and technical excellence, loves to work and play hard, embraces opportunities for continuous learning and improvement, and is passionate about extraordinary beer.

The position will involve working closely with the Director of Sales and Marketing to effectively continue to grow Fulton Brewing Company's business on a daily basis.

SALES TERRITORY/COVERAGE – The entire State of Wisconsin.

COMPENSATION: salary, 10 days of paid time off, term life insurance, short and long-term disability, 401(k), beer allotment, car stipend, paid gas, and expense account.

DUTIES AND RESPONSIBILITIES:

Sales and Distribution

• Introduction and ongoing education of our beers with retailers, including restaurants, bars, and off-premise accounts, to drive sales of current and new products
• Implement Sales and Marketing programs with retailers
• Develop and maintain expert beer knowledge and understanding of our portfolio
• Conduct wait staff/bartender educations, beer tastings, and evening on premise promotions on a regular basis
• Work collaboratively with current Distributor sales representatives on a weekly/ongoing basis
• Work with Director of Sales and Marketing to develop new markets, and build relationships with new distributor sales reps, retailers, etc…
• Manage festivals/events including set up, staffing, break down, cleaning of equipment, and recapping of event
• Maintain responsible marketing expenses to achieve maximum return on investment
• Achieve and maintain Fulton Brewing standards within entire account universe
  • Ensure that the quality standards of Fulton are clearly understood and enforced by distributors and retailers
  • Ongoing critical assessment of Fulton’s beer in the market

The above noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the associate a general sense of the responsibilities and expectations of his/her position. As the nature of business demands change the essential functions of this position may change as well.

KNOWLEDGE AND ABILITIES REQUIRED:

Enthusiastic, Outgoing and Positive Attitude about the craft beer business and an overall love of craft beer

Reside in greater Southeastern WI area (Madison / Milwaukee area)

Clean DMV record

Sales experience and/or knowledge of distributor trade practices a plus

Ability to complete tasks with limited direction and supervision

Ability to multitask and problem solve

Ability and desire to speak in front of large groups

Flexible work schedule, including nights and weekends

Ability to travel regularly to various markets within Wisconsin

Some overnight travel required, anywhere from 0-5 times a month

Familiarity with and working knowledge of Microsoft Office Suite (Word, Excel, Power Point)

Still interested? Send your resume and any other reasons why you’re a good fit at Fulton to Jim Diley at hr@fultonbeer.com.

On Saturday, July 25th, we're headed to Duluth for one of our favorite beer festivals of the year: All Pints North. And since Duluth is too fun to just visit for the afternoon, we're making a weekend of it. We're throwing a party the night before the fest at Pizza Lucé Duluth with The Social Disaster, Sam Cassidy and The 4onthefloor. To make it even better, admission is free. Yes, free. We'll have Lonely Blonde in cans and a selection of drafts that night (did someone mention the Duluth release of 300?) with a little something for all tastes.

You're invited. Admission is free. There's pizza. The beer will flow like, well, beer. See you there.

Fulton is extremely excited to host the 2015 edition of ARTCRANK MSP featuring the biggest and best artist line-up yet. The Opening Night Party is at our Northeast Minneapolis brewery on Saturday, June 6. The party starts at 4 and runs till 10.

This will be ARTCRANK's ninth show in Minneapolis, and they're pulling out all the stops to make it the biggest and best bike art party in the history of ever. Besides the best bike art and beer that the Twin Cities has to offer, here’s what else you can look forward to on opening night:

> Free Valet Bike Parking by Nice Ride Minnesota
> Coffee by the Twin Cities’ own Peace Coffee
> Food Trucks & Carts: Gastrotruck  Café Racer  MidNord Empanada  Cranky’s Ice Cream

Hope to see you and yours in attendance.

Thinking of riding the Fulton Gran Fondo, but not registered yet? Good news, the price is still just $40...but only through Thursday. Your two $20's gets you into the ride, and a swag bag including a comfy commemorative shirt, free first beer at the block party, pint glass, and even more goodies to be revealed later. Over 900 riders have already registered, and the event is shaping up to be as much fun -- or even more so -- than last year. So, if you or your friends haven't signed up yet, be sure to do so now before the price goes up to $50 when the clock strikes Friday.

Not into riding a bike 100 miles...or at all? Not to worry. The block party is free, open to all, and going to be a blast. We've got a great band lineup, with performances by Solid Gold, BBGUN and What Tyrants. Partygoers won't go hungry, either, as Cafe Racer, Get Sauced, Nate Dogs, and MidNord Empanada Truck will all be set up to serve you. And of course, there will be no fewer than four Fulton taps pouring at all times, including the return of The Randonneur, our summer seasonal.

See you on the 9th!