This week, we’re releasing not one but TWO all-new beers in cans. The first is “Hopstar”, our Northeast-style (read: hazy and twice-dry hopped) Session IPA. If you attended the Gran Fondo or have been in our taproom or a select number of bars in the last two weeks, you may have already enjoyed a Hopstar or two on draft. Beginning this week, Hopstar cans hit distribution in the metro area, with the rest of the state following shortly thereafter. Hopstar has already become a crowd favorite, so pick up a 4-pack when you see it – it won’t be around for long. In fact, pick up a couple of them: Hopstar resonates with juicy tropical hop notes from Citra, Amarillo, and Mosaic, but at just 4.9% ABV and a pleasingly balanced 37 IBUs, you’ll find the cans emptying themselves at an astonishing rate.
Speaking of limited edition canned beers you may have already been hearing about, we’re also releasing “Extra! Extra!” this week. This one is a collaboration with our neighbors—you may have heard of them—at the Star Tribune. This Thursday, May 26th, is the Star Tribune’s 150th anniversary, and as part of their summer-long sesquicentennial celebration, we came up with a beer that’s both timeless and all-new. It’s an interpretation of the classic American Pale Ale style, but brewed with the addition of an experimental hop variety, dubbed simply “09326”. Extra! Extra! launches at our taproom on Thursday, and will be available—again, in very limited quantities—in 4-pack 16 oz cans in liquor stores this week as well.
In other can-related news, just last week we received and commissioned our brand-new canning line. Built just hours from here by American Brewing Equipment in Lincoln, Nebraska, our new line cruises along at 60 cans per minute, and will enable us to put more of your favorite Fultons in cans more often. Last week got a little crazy, as we had to unpack, install, and commission the line in just four days before we started filling Hopstar and Extra Extra! cans. Our crew had some long days and short nights, but by Friday afternoon we were pumping out cans by the pallet. If you see any of our packaging and brew crew out and about, give ‘em a high five – they deserve it.
FOR IMMEDIATE RELEASE
Limited-Edition Beer Debuts on May 22 at Fulton Taproom at VIP Tasting event, Public Taproom launch May 25, Available at Retail on May 26
MINNEAPOLIS – May 11, 2017 – Fulton Brewing Co., one of the upper-Midwest’s leading craft brewers, today unveiled “EXTRA! EXTRA! American Pale Ale,” a limited-edition brew to commemorate the 150th anniversary of the Star Tribune. The beverage will be the star attraction at an invitation-only VIP “First Tasting,” on May 22 at the Fulton Taproom 414 N. 6th Ave., Minneapolis.
On May 25, the 150th anniversary of the Star Tribune’s first date of publication in 1867, EXTRA! EXTRA! American Pale Ale will be available to the public at the Fulton Taproom. The following day it will be on sale throughout the state of Minnesota while supplies last. In addition, Fulton will feature the ale at the Stone Arch Bridge Festival in mid-June.
Made with locally malted barley and a double charge of Cascade and experimental hop varieties, EXTRA! EXTRA! American Pale Ale was brewed to appeal to beer enthusiasts who appreciate a lighter, refreshing brew.
“For a century and a half, the Star Tribune has been recognized for its award-winning journalism,” said Steve Yaeger, vice president and chief marketing officer of Star Tribune Media Co., “But while some awards gather dust in a display case, thanks to our friends at Fulton, we now have an honor we can enjoy with our readers, advertisers, employees, and supporters as the summer kicks off. We raise our glasses to the Star Tribune family and the talented people at Fulton Brewing for bringing an ‘Extra! Extra!’ level of fun to our anniversary.”
“After 150 years, it’s only appropriate that we take a moment to salute one of our state’s great institutions,” said Ryan Petz, president of Fulton Brewing. “We invite Star Tribune fans and our loyal customers to join us in an EXTRA! EXTRA! American Pale Ale toast to celebrate the countless contributions the Star Tribune has made to the life of our city and state. Cheers to a job well done—and our sincere wishes for 150 more years of continued success.”
Extra! Extra! Pale Ale is an American pale ale made with American pilsner malt and high-quality German specialty malts. This beer features Cascade hops as well as a new experimental variety (09326) that is a daughter of Cascade. These ingredients come together to create a pleasantly crisp and aromatic pale ale with notes of citrus and tropical fruit.
Celebrating its 150th anniversary in 2017, Star Tribune Media Co. LLC is a locally owned, award-winning media company serving Minnesota and the upper Midwest. With the fifth-largest Sunday and sixth-largest daily circulation newspaper in the U.S., the most-visited local website, a quarterly magazine, a popular arts/entertainment publication, and a range of home-delivered advertising solutions, Star Tribune reaches more consumers than any other Minnesota media brand. For more information, visit www.startribunecompany.com.
Fulton Beer was founded by four homebrewers in a Southwest Minneapolis garage in 2009 with the mantra “Ordinary Guys Brewing Extraordinary Beer.” Since then, Fulton has become one of the fastest growing breweries in the Midwest. In 2012, Fulton opened the first taproom in Minneapolis, which offers an ever-changing tap selection as well as house-brewed non-alcoholic soda. Fulton commissioned its second brewery in 2014, a 51,000 square foot facility in Northeast Minneapolis. Fulton is best known for Sweet Child of Vine, a balanced and approachable India Pale Ale, and Lonely Blonde, an easy-drinking Blonde Ale. These and Fulton’s seasonal and limited release beers are currently available on draft, in bottles, and in cans throughout Minnesota, Wisconsin, Iowa, and the Dakotas. Information regarding beer availability, taproom hours, tours, special events and more can be found at www.fultonbeer.com.
Fulton Brewing Co,
Star Tribune Media Co.
Hopstar is all juicy hop flavor and no lingering bitterness. Twice dry-hopped with Citra, Mosaic, and Amarillo and left intentionally hazy, Hopstar punches in at just 4.9% ABV, making it your perfect warm weather IPA companion. Hopstar will be available on draft and in cans throughout Fulton's distribution footprint in May and June. Join us at the Whole Hog Feast this Friday night -- and of course at the Fulton Gran Fondo block party on Saturday -- to be among the first to try it.
Join us for a feast on Friday night (5/5) at our NE brewery, featuring Chef Camp Chefs Erik Sather of Lowry Hill Meats and Yia Vang of Union Kitchen. Sather will be cooking up a whole hog (from Tangletown Gardens) porchetta-style and Vang will be slow roasting veggies over the fire. Join us for an epic meal, North Mallow s'mores bar, fun camp activities and of course, a couple of beers -- including Hopstar.
Tickets are just $20, and can be purchased ahead of time here. No need to be a Fondo rider to participate.
Join us at the 4th annual Fulton Gran Fondo for bikes, bands, and beers. The ride departs in the morning from the Fulton Production Brewery in NE Minneapolis. This year, we're again offering the 100 mile "Gran" as well as a 40 mile "Medio" Fondo. Start times are 9:00 AM for the Gran Fondo, and 11:00 AM for the Medio Fondo.
Enjoy riding, but never ridden in an organized ride before? The Medio might be the perfect fit for you. 40 miles isn't too far, and there's a rest stop at the halfway point teeming with goodies from 10 --count 'em -- local food and beverage companies. More on that here.
Whether or not you're riding the Fondo, there's enough beer and fun for everyone at the block party. The party starts at 1 and is free to attend. We've got more music, more food, our growing Fulton Partner Market and nearly an endless amount of beer. Grab your friend, roomie, sibling...whomever, and get on over to our NE production brewery at 1pm.
A very special thank you to North Memorial Health for sponsoring the 2017 Fulton Gran Fondo.
Yep, it's perfect bike riding and block party weather this weekend. See you soon! Oh, and be on the lookout for Sasquatch.
With summer around the corner (we know, wishful thinking on a day like today) we're looking to augment our current staff with some additional helping hands at our production facility and HQ. Check out the opportunity below and email firstname.lastname@example.org for more.
Summer Marketing Events Intern
Fulton Beer is hiring an energetic, talented, self-motivated individual for a summer internship that will support the marketing team to deliver on the needs of our brand. This position works collaboratively across the marketing, sales, and operations departments to provide support for market events, tracking and reporting of marketing activities, and day to day administrative support.
The ideal candidate has a keen interest in marketing and possesses the basic knowledge of marketing principles through coursework or prior work experience.
Still interested? Send your resume and any other reasons why you’re a good fit at Fulton to email@example.com
Fulton is a Minneapolis brewery founded in 2009. We own and operate a 20 bbl brewery and taproom in downtown Minneapolis next to Target Field, and a 50,000 square foot production brewery in Northeast Minneapolis. In 2016, Fulton produced approximately 26,000 barrels, sold across a five state distribution footprint. We’re a group of beer enthusiasts focused on brewing extraordinary beer and working to make our community a better place. Our Ful10 Fund provides loans and support to other small businesses and non-profits, and our Fulton Racing teams encourage participation in active lifestyle sports. Best of all, we get to live, work, and play in Minneapolis-St. Paul, consistently ranked as one of the top metro areas in the United States for quality of life, urban parks, education, bicycling, theater, dining, and more.
Sounds like a place you’d like to be? We are seeking a 2nd Shift Cellarman to join our rapidly growing company. The right individual is a leader who works well with others, focuses on quality and technical excellence, loves to work and play hard, embraces opportunities for continuous learning and improvement, and is passionate about extraordinary beer.
The demands of the Cellarman position are very physical in nature. The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job you will be working over, under, and around machinery in tight and cramped spaces. You will need to be able to work in awkward positions for extended periods of time and/or standing, kneeling, and crouching for long periods of time. You must be comfortable working at heights while standing on a ladder or in a basket. This work environment involves indoor and outdoor activities in various temperatures and weather conditions. The ability to frequently lift and/or move up to 50 pounds. Employees are exposed to high levels of noise and other hazards requiring the use of personal protective equipment.
Fulton offers salary commensurate with experience and a benefits package. We’re looking to hire people who are serious about beer without taking themselves too seriously. The ability to adapt to change, operate independently, work hard, and learn fast is a must.
Still interested? Send your resume and any other reasons why you’re a good fit at Fulton to Jim Diley at firstname.lastname@example.org.
That's a pretty big question depending on who you ask (and can be answered in both long and short form). For us at Fulton the answer takes many forms, too. We introduced our new Mixed-Culture Fermentation series aptly titled "Culture Project' earlier this year as a segment of our beer portfolio with an ever-changing set of characteristics. Each release in this series undergoes primary fermentation in stainless with Sacchraromyces, but it's what comes next that builds character. For Culture Two, we introduced a blend of Brettanomyces, Pediococcus and Lactic Acid Bacteria and aged it in oak for nearly 2 years. This week we're happily seeing our 2nd release of this series show up on shelves at finer bottle shops around the metro. It's an exceedingly dry, golden-colored ale that wears a gentle acidity. With hints of oak, citrus and wine this might be our most complex beer to date. We urge you to grab a bottle for a special dinner or occasion, as each beer in this series seems almost destined for food pairings.
With each new spring season that arrives, so comes the intense internal planning we subject ourselves to for our annual Fulton Gran Fondo event. And though on a day like today it doesn't feel so spring-like, nevertheless we've been as busy as ever trying to pour as much fun into one day as possible. That said, we realized that one (day) wasn't going to be enough this year. That's why we've added a whole new event the night before Fondo. For riders of the following day's 50 and 100 mile rides thinking "oh great, a spaghetti dinner", just throw that notion out the window. We've teamed up with our good friends and partners at Chef Camp to put together a Whole Hog Feast. Chef Camp chefs Erik Sather and Yia Vang will be harnessing the flame and dishing up a hearty whole-hog feast fit for a king (or someone biking 100 miles). And since we've introduced a whole new night we thought why not introduce a brand new beer we're calling "HOPSTAR". It's a hazy, crushable, hop-punch to your taste buds and comes out in cans just in time for the kick-off of summer.
Gates open at 4 for Fondo Packet Pickup and for a Happy Hour.
Food service begins at 5pm and runs till 8pm.
Live music at 8pm.
Event ends at 9pm.
Grab your ticket ahead of time to insure your spot (and by which, we mean dinner).
Want to ride with us on May 6th? Registration is still only $54.95 through 4/30.
Tickets for Friday's Whole Hog feast are limited. Beer, however, is not (we've got plenty).
HOP UPRISING: INSURRECTION RETURNS
I scream, you scream, we all scream for IIPAs (and also for ice cream, at times). Insurrection, our Imperial IPA, has made its annual return to our beer lineup. Many Fulton loyalists hail this appearance as one of their favorite beer releases of the year. If you’ve not had Insurrection before, hunt it down. Insurrection is the burliest IPA we brew, clocking in at 9.5% ABV and 95 IBU. Every bottle is overflowing with exotic hops, showcasing the distinct white grape and tropical fruit notes of the elusive New Zealand-grown Nelson Sauvin variety. Thanks to New Zealand’s unique growing conditions and limited acreage, Nelsons are one of the rarest and most sought after hop variety in the world. As a result, we are only able to obtain one shipment of these each year, most of which goes into a single batch of Insurrection. This year’s batch is on the street now, but it won’t hang around for long. Find a 4-pack of 12 oz bottles at a liquor store near you, or swing by the taproom for a pour. It will also be making brief draft appearances at better beer bars and restaurants around town throughout the month of March.
SUNDAY MUSIC SERIES & VINYL THURSDAYS IN THE TAPROOM
In recent months, we’ve added two popular weekly music features to our taproom. The new feature is Record on Draft, our weekly vinyl night. Our taproom crew will be spinning records for your enjoyment all evening, and better yet, if you bring one of your own to play, we’ll give you a free pint for contributing to the party.
Meanwhile, our popular Sunday Music Series has returned. A rotating series of live local acts are stopping by for one to three week residencies, keeping your music variety as fresh and interesting as our draft lineup. It’s free, fun, family friendly, and live from 3-5 every Sunday. Check out our taproom events calendar for a list of upcoming acts.
Fulton Beer and Artisanal Imports are pleased to announce a new sales partnership. Over the
remainder of 2017, we will be working together to expand distribution of Fulton beers to Illinois,
Indiana, Ohio, Florida, and New York, with additional markets in planning for 2018 and beyond.
The partnership comes as Fulton installs a new canning line and fermentation tanks, increasing
its annual capacity to 45,000 barrels.
As Fulton expands beyond the Upper Midwest, it faces a beer market that is hyper-local and
more competitive than ever. Enter Artisanal Imports. Artisanal has been selling some of the
finest beers in the world throughout the United States since before craft beer was cool, without
the advantage of being the local supplier. Artisanal’s management and sales team are
passionate about extraordinary beer and deeply respected within the industry. They measure
many of their customer relationships in decades. Under the new partnership, Artisanal will
provide direct account representation, market management, and distributor engagement.
Fulton will supply additional sales, strategy, and marketing support.
The professional partnership is built on longstanding personal relationships. Artisanal cofounder
Lanny Hoff was one of the first individuals the Fulton founders met in the industry. In
1993, Lanny hired Corey Shovein into the industry at All Saints Brands, an early pioneer of highend
beer sales. By 2009, Corey was managing On-Premise Craft sales at Fulton’s first wholesaler,
Hohenstein’s Distributing. Seven years later, Corey joined Fulton as National Sales Director, and
today, Lanny and Corey have reunited as Artisanal and Fulton join together in growing a broader
Well-studied Fulton fans are familiar with Patience, our barleywine that makes occasional appearances in our taproom, at festivals, and in bottles. Those of you keeping score at home may have correctly noted that it's been a couple years since a bottled vintage has been available. Fear not, we haven't lost our Patience (pun fully intended). Instead, our most recent batch has been aging quietly at our NE Minneapolis brewery. In Cognac barrels. For over a year. And was then bottled at barrel strength.
"That seems a bit much," you may be thinking. And you'd be right. It's simultaneously the biggest (by ABV) and smallest (by quantity) bottle release we've ever done. And while this already big barleywine just got bigger and bolder in the barrels, it's a beautiful thing. Pop open a bottle (with a few friends, ideally) and you'll be greeted with a big whiff of brandy, after which you'll enjoy a rich, oak-infused pour redolent with date and raisin notes.
Bottles are hitting liquor store shelves this week, but won't be around long, so pick one up while you can. We're also tapping one of only a handful of kegs that will be available tonight at the taproom.
Sure, the temp dipped below zero last night. On the other hand, the days are already getting lighter, and we're now less than 90 days away from the 2017 Fulton Gran Fondo! Now in its 4th year, the Fondo is setting up to be more fun than ever. In addition to the full 100 mile route, we're bringing back the mid-length (approximately 50 mile) Medio route, making the block party bigger than ever, releasing an all-new beer (shhh! details not ready to share yet), and adding a little Friday night pre-party. Too much fun to miss.
Come in and pre-register for the ride for just $39.95 from 5-8 tonight (or either of the next two Wednesdays) at the taproom and we'll pour you a complimentary beer of your choosing. Plus, take a turn at a head-to-head trainer race, brought to you by our partners at Kinetic.
Can't make it by the taproom? Earlybird registration is also open now on the Fondo website. Registration is $39.95 from now through February 28th--a $15 savings.
Oh, we almost forgot to mention: this year we're also offering a custom Fulton Gran Fondo bike jersey. Available for pre-order through early March, these Twin Six-designed beauties are a steal at just $75, this month only. Order yours over at the Fulton Gran Fondo website. Price goes up to $85 on March 1, and quantities are limited.
One of the longest-running and finest beer fests in the state, Winterfest, is just over two weeks away. Alongside nearly 100 other Minnesota breweries, we'll be pouring some of our rarest offerings at this high-class event. Your $75 ticket gets you in the door to unlimited samples, upscale catered food, and a chill ambiance unlike any other beer fest. For the first time, this year Winterfest is being held next door to our taproom in the Delta Sky360 Club at Target Field. There are a few tickets left, so if this sounds like your vibe, hit up the ticket site here before they're gone.