We're bigger than beer

WE'RE INCREASING CAPACITY, DISTRIBUTION, AND FUN.
Posted Friday February 17, 2017

Fulton Beer and Artisanal Imports are pleased to announce a new sales partnership. Over the
remainder of 2017, we will be working together to expand distribution of Fulton beers to Illinois,
Indiana, Ohio, Florida, and New York, with additional markets in planning for 2018 and beyond.
The partnership comes as Fulton installs a new canning line and fermentation tanks, increasing
its annual capacity to 45,000 barrels.

As Fulton expands beyond the Upper Midwest, it faces a beer market that is hyper-local and
more competitive than ever. Enter Artisanal Imports. Artisanal has been selling some of the
finest beers in the world throughout the United States since before craft beer was cool, without
the advantage of being the local supplier. Artisanal’s management and sales team are
passionate about extraordinary beer and deeply respected within the industry. They measure
many of their customer relationships in decades. Under the new partnership, Artisanal will
provide direct account representation, market management, and distributor engagement.
Fulton will supply additional sales, strategy, and marketing support.

The professional partnership is built on longstanding personal relationships. Artisanal cofounder
Lanny Hoff was one of the first individuals the Fulton founders met in the industry. In
1993, Lanny hired Corey Shovein into the industry at All Saints Brands, an early pioneer of highend
beer sales. By 2009, Corey was managing On-Premise Craft sales at Fulton’s first wholesaler,
Hohenstein’s Distributing. Seven years later, Corey joined Fulton as National Sales Director, and
today, Lanny and Corey have reunited as Artisanal and Fulton join together in growing a broader
national presence.

Artisanal Imports Distribution expansion


 

PATIENCE + COGNAC BARRELS. GRAN FONDO PRE-REG NOW OPEN. AND MORE!
Posted Wednesday February 8, 2017

COGNAC BARREL-AGED PATIENCE BARLEYWINE. YUM.

Barrel Aged Patience

Well-studied Fulton fans are familiar with Patience, our barleywine that makes occasional appearances in our taproom, at festivals, and in bottles. Those of you keeping score at home may have correctly noted that it's been a couple years since a bottled vintage has been available. Fear not, we haven't lost our Patience (pun fully intended). Instead, our most recent batch has been aging quietly at our NE Minneapolis brewery. In Cognac barrels. For over a year. And was then bottled at barrel strength. 

"That seems a bit much," you may be thinking. And you'd be right. It's simultaneously the biggest (by ABV) and smallest (by quantity) bottle release we've ever done. And while this already big barleywine just got bigger and bolder in the barrels, it's a beautiful thing. Pop open a bottle (with a few friends, ideally) and you'll be greeted with a big whiff of brandy, after which you'll enjoy a rich, oak-infused pour redolent with date and raisin notes. 

Bottles are hitting liquor store shelves this week, but won't be around long, so pick one up while you can. We're also tapping one of only a handful of kegs that will be available tonight at the taproom.

FULTON GRAN FONDO PRE-REGISTRATION EVENT TONIGHT!

The Fulton Gran Fondo, May 6th 2017

Sure, the temp dipped below zero last night. On the other hand, the days are already getting lighter, and we're now less than 90 days away from the 2017 Fulton Gran Fondo! Now in its 4th year, the Fondo is setting up to be more fun than ever. In addition to the full 100 mile route, we're bringing back the mid-length (approximately 50 mile) Medio route, making the block party bigger than ever, releasing an all-new beer (shhh! details not ready to share yet), and adding a little Friday night pre-party. Too much fun to miss.

Come in and pre-register for the ride for just $39.95 from 5-8 tonight (or either of the next two Wednesdays) at the taproom and we'll pour you a complimentary beer of your choosing. Plus, take a turn at a head-to-head trainer race, brought to you by our partners at Kinetic.

Can't make it by the taproom? Earlybird registration is also open now on the Fondo website. Registration is $39.95 from now through February 28th--a $15 savings.

FULTON GRAN FONDO JERSEYS AVAILABLE FOR A LIMITED TIME

Fulton Gran Fondo Limited Edition Jersey

Oh, we almost forgot to mention: this year we're also offering a custom Fulton Gran Fondo bike jersey. Available for pre-order through early March, these Twin Six-designed beauties are a steal at just $75, this month only. Order yours over at the Fulton Gran Fondo website. Price goes up to $85 on March 1, and quantities are limited.

WINTERFEST TIX STILL AVAILABLE!

Minnesota Craft Brewers Guild

One of the longest-running and finest beer fests in the state, Winterfest, is just over two weeks away. Alongside nearly 100 other Minnesota breweries, we'll be pouring some of our rarest offerings at this high-class event. Your $75 ticket gets you in the door to unlimited samples, upscale catered food, and a chill ambiance unlike any other beer fest. For the first time, this year Winterfest is being held next door to our taproom in the Delta Sky360 Club at Target Field. There are a few tickets left, so if this sounds like your vibe, hit up the ticket site here before they're gone.


 

We're Hiring: Sales Representative
Posted Monday February 6, 2017

Fulton is a Minneapolis brewery founded in 2009. We own and operate a 20 bbl brewery and taproom in downtown Minneapolis next to Target Field, and a 50,000 square foot production brewery in Northeast Minneapolis. In 2017, Fulton will produce over 30,000 barrels, sold mostly in the Twin Cities metro area. We’re a group of beer enthusiasts focused on brewing extraordinary beer and working to make our community a better place. Our Ful10 Fund provides loans and support to other small businesses and non-profits, and our Fulton Racing teams encourage participation in active lifestyle sports. Best of all, we get to live, work, and play in Minneapolis-St. Paul, consistently ranked as one of the top metro areas in the United States for quality of life, urban parks, education, bicycling, theater, dining, and more.

Sounds like a place you’d like to be? We are seeking a Sales Representative to join our rapidly growing company. The right individual is a leader who works well with others, focuses on quality and technical excellence, loves to work and play hard, embraces opportunities for continuous learning and improvement, and is passionate about extraordinary beer.

Position Summary

A Fulton Sales Representative is one of Fulton’s front line employees and critical to its overall success. In an increasingly competitive market being knowledgeable of the beer industry, an effective communicator and a great salesperson is paramount to our success.

Qualifications

Fulton’s Sales Representatives must be knowledgeable of the beer industry, outgoing, engaging, and able to use critical thinking skills to solve problems. To perform this job successfully, an individual must be able to perform each of the following essential duties satisfactorily:

  • A strong knowledge of the craft brewing industry and its retail consumers.
  • The ability to work flexible schedule, including the ability to work some weekends. This is not a typical nine to five job, but at times, a ten to ten job.
  • An excellent knowledge of Fulton’s brands and history.
  • Live in the greater Twin Cities Metro area.
  • The ability to complete self-start tasks and complete with limited direction.
  • The ability to multitask and problem solve.
  • The ability and desire to speak in front of large groups
  • Reliable car and be able to travel, clean DMV record.
  • Preferred applicants will have:
    • A minimum of three years key account experience with the majority of the experience in the beer industry;
    • Experience with sales data, writing, reporting, and analysis;
    • Experience with VIP sales data and /CRM software preferred; and
    • Familiarity with and working knowledge of Microsoft Office Suite (Word, Excel, Power Point).

Primary Responsibilities

The workload of this position on any given day will need to be carefully managed and balance in priority from the immediate to long-term goals.  The primary responsibilities of this position include:

General

  • Supporting Fulton Brewing and abide by the Fulton Manifesto.
  • Presenting, confidently, sale information to accounts and wholesaler.
  • Presenting the entire Fulton portfolio with a goal of driving tangible results of all company and team initiatives within assigned territory.
  • Maintaining a professional image and demeanor at all times.
  • Developing sales opportunities, including utilizing data from Fulton’s VIP software and other companies’ provided sales/CRM software.
  • Performing administrative tasks, including but no limited to: expense reporting, monthly route planning, establishing distribution targets and conducting price surveys.

On-Premise Accounts

  • Developing and maintaining strong working partnerships with accounts, at all customer levels.
  • Merchandising all Fulton brands to the highest levels, using all tools available.
  • Monitor and execute quarterly surveys, including: collecting relevant sales information, preparing reports and communicating learned information to internal teams.
  • Effectively planning sales efforts to ensure a targeted ROI.
  • Introducing and gaining distribution of new Fulton products and continuing the sales of existing products.
  • Communicating brand opportunities, issues and market information via written, verbal and electronic means.
  • Monitoring of beer inventory at account level to ensure product is as fresh as possible.
  • Conducting brand and sensory training, including when appropriate, events such as, beer dinners, pairings, festivals.

Wholesale Partners

  • Working directly with and maintaining constant communication with all wholesale partners within assigned territory.
  • Presenting information tailored to wholesale partners including brand meetings, monthly reporting, and incentives.

Teamwork & Relationships

Fulton’s Sales Representative will report directly to the Fulton National Sales Director and will reside within the organizations’ Sales Department.  Working closely with the Marketing team this person will be a strong advocate for creative solutions to classic business problems and needs.

Compensation & Benefits

Fulton offers salary commensurate with experience and a benefits package. We’re looking to hire people who are serious about beer without taking themselves too seriously. The ability to adapt to change, operate independently, work hard, and learn fast is a must.

Still interested? Send your resume and any other reasons why you’re a good fit at Fulton to Jim Diley at hr@fultonbeer.com.      

 

 


 

WAR & PEACE IS BACK (AND BETTER THAN EVER)
Posted Wednesday January 18, 2017

At Fulton, we consider coffee and beer to be our life coaches. Coffee gets us started every morning with a rousing "Go get 'em! We can do this." A few hours later, after the day has gone off the rails, beer is there to reassure us. "You'll get them tomorrow. You gave it a good shot! Keep your chin up." 

Individually, coffee and beer are both worthy and capable of filling these roles in our lives. But it's not until they're combined that the magic really happens. Such was our discovery 7 years ago when we infused the first casks of Worthy Adversary with Peace Coffee. The transformation into an entirely new and delicious beer was so dramatic that War & Peace was born. Since then, War & Peace has evolved into its own recipe and brand and has become one of Fulton's most popular and sought after beers. And this year, it's even better than ever. The Guatemalan Dark Roast aromas practically leap out from the glass, and are confirmed by every sip. This beer is unapologetically coffee-forward with a serious stout backbone. 

Unlike Worthy Adversary, we don't advise cellaring War & Peace for an extended period of time. The aromatic oils extracted from the coffee beans during the conditioning process are very delicate, and tend to dissipate over time. That's not to say it won't still be a great beer a year or more down the road, but as time goes on, it will lose coffee character and begin to resemble a more traditional imperial stout. Not a bad thing by any means (and it is fun to contrast an aged version with a fresh version), but in our opinion it's not the best way to enjoy your War & Peace.

2017 War & Peace launches tonight (January 19th) in our taproom, and begins to hit the rest of our distribution territory next week. Look for it on draft and in 4-packs of 12 oz bottles. As with most of our seasonal releases, we produce War & Peace in relatively small quantities, so it won't be on shelves for a long time. Once you've had one, let us know what you think of this year's version on Facebook, Twitter, or Instagram. 

 

Fulton War & Peace Imperial Coffee Stout


 

WE'RE HIRING: GRAPHIC DESIGNER
Posted Monday January 2, 2017

Fulton is a Minneapolis brewery founded in 2009. We own and operate a 20 bbl brewery and taproom in downtown Minneapolis next to Target Field, and a 50,000 square foot production brewery in Northeast Minneapolis. In 2016, Fulton will produce approximately 28,000 barrels, sold mostly in the Twin Cities metro area. We’re a group of beer enthusiasts focused on brewing extraordinary beer and working to make our community a better place. Our Ful10 Fund provides loans and support to other small businesses and non-profits, and our Fulton Racing teams encourage participation in active lifestyle sports. Best of all, we get to live, work, and play in Minneapolis-St. Paul, consistently ranked as one of the top metro areas in the United States for quality of life, urban parks, education, bicycling, theater, dining, and more.

Sounds like a place you’d like to be? We are seeking a Graphic Designer to join our rapidly growing company. The right individual is a leader who works well with others, focuses on quality and technical excellence, loves to work and play hard, embraces opportunities for continuous learning and improvement, and is passionate about extraordinary beer.

Position Summary

The Fulton Graphic Designer is a key position within the company and is a cornerstone of Fulton’s creative communication output. In an increasingly crowded market with limited shelf space and consumer’s attention span waning, being an effective communicator is paramount to our success. It is our job to cut through the noise and rise to the top.

Qualifications

Fulton’s Graphic Designer must be proficient in industry leading software and technologies. This person uses critical thinking to solve problems in visual form. An eye for consistency and attention to detail go hand and hand-and are required. An ability to visualize ideas before they’re finished and to effectively communicate what can/will be is crucial. This person must have an innate ability to understand how people perceive and understand visual information. The perfect candidate is a 50/50 mix of dreamer and pragmatic doer.

Primary Responsibilities

The workload of this position on any given day will be need the careful management and balance in priority of immediate and long term projects including but not limited to:

  • Creation of graphics and images for fultonbeer.com, standardlager.com and social media platforms for each
    • Packaging design
    • In-house product photography and image editing
    • Advertising layouts
    • Fulton & Standard branded merchandise (non-beer), including: clothing, glassware and accessories.
  • Signage, Menus and Taproom visuals
  • Sales Support Materials (including but not limited to): posters, table cards, menus and off-sale retail support items.
  • Creation and Management of Distributor assets on Fultonbeer.com
    • The Fultonbeer.com distributor portal is an online tool belt built with a multitude of different assets needed for our distributor partners to represent and sell our product in market. This is an ever-expanding and changing collection of items.
  • Continued stewardship of Fulton’s design elements and assets

 

Design Thinking

Candidate considers the organization of information and consumer perception of brand in clear and hierarchical ways that lead to brand endearment and sales conversions. Working with goals in mind this person should use divergent thinking to begin the design process as needed to give Fulton a competitive edge.

 

Teamwork & Relationships

Fulton’s graphic designer will report directly to the Fulton Marketing Director and will reside within the Marketing Department.  Working closely with the Marketing and Sales teams this person will be a strong advocate for creative solutions to classic business problems and needs.

 

Compensation & Benefits

Fulton offers salary commensurate with experience and a benefits package. We’re looking to hire people who are serious about beer without taking themselves too seriously. The ability to adapt to change, operate independently, work hard, and learn fast is a must.

 

Still interested? Send your resume, a URL to your portfolio, and any other reasons why you’re a good fit at Fulton to Jim Diley at hr@fultonbeer.com.

 


 

INTRODUCING THE CULTURE PROJECT!
Posted Saturday December 10, 2016

We are proud to introduce the Culture Project, a new family of Fulton beers created by mixed culture fermentation. Culture Project beers are born from multiple types of microorganisms, including Brettanomyces and acid-producing bacteria such as Lactobacillus and Pediococcus. Culture Project beers commonly age for several months to a year or more in oak barrels. Our production team, led by Head Brewer & co-owner Mike Salo, has spent the last two years planning, brewing, aging, tasting, and blending in preparation for the first release in the series.  

Fulton has been brewed mixed fermentation beers for two years. In 2015, we collaborated with NOLA Brewing on “Messipi”, a saison-style ale which was aged in barrels with Brettanomyces. Earlier this year, we collaborated with our neighbors at Fair State Brewing to release “Frontenac”, a sour ale aged on red wine lees which was voted “Best in Fest” at Autumn Brew Review. And we’ve been brewing an IPA that is 100% barrel-fermented and aged with brettanomyces as a taproom-exclusive beer since late 2015. The success of these beers inspired the creation of the Culture Project.

The first release in the series is a delicately tart red ale inspired by the Flemish tradition. We used pilsner malt for the base with a blend of carared, red fife wheat, crystal, & Munich malts to create a complex malt profile with a red hue, then added just enough Amarillo hops to create a subtle, fruity hop profile. A saison yeast was used for primary fermentation before the beer was transferred into oak red wine barrels & introduced to a blend of lactobacilli, pediococcus, & brettanomyces. After 12 months, the barrels were blended back into stainless and packaged. The result is a red ale with a complex acid profile and rich flavors of cherry, stone fruit, & oak. 

The Taproom release of Culture Project No. One is Thursday, December 15th. We’ll have our friends from Red Table Meats and Lone Grazer Creamery on hand to offer aged meat and cheese that we’ve selected to pair with One. As with all beers in the Culture Project series, release One will be released in small quantities of kegs and 750 mL bottles. Bottles of One will hit store shelves in the Twin Cities metro area next week. You can expect to see two more Culture Project beers in the first half of 2017. One will be a brett barrel-fermented IPA, and the other is a pale sour ale that’s been in the barrel for nearly two years. Make sure to keep an eye on our social media pages as well as this space to stay in the know about upcoming Culture Project releases -- they won't be on the shelves for long. 


 

GROG.
Posted Thursday December 8, 2016

Today we are releasing a beer called “Grog” in our taproom. This Northeast-style IPA is a tribute to Greg “Grog” Sincheff, our friend and Fulton family member who lost his long battle with depression on November 1st.

In the beer world, we often ask to “raise your glass” to toast a person or occasion. Today, we ask you to recognize that mental health and suicide are issues impacting our community, family, and friends, and “raise your glass, raise your hand.” Raise your hand if you need help. Raise your hand if you can help someone else in need. And raise your glass to Greg.

For every pint of Grog sold in the taproom, Fulton is donating $1 to the American Foundation for Suicide Prevention. Visit www.afsp.org to learn how you can help.

 


 

WE'RE HIRING! PACKAGING OPERATOR
Posted Wednesday November 30, 2016

Fulton is a Minneapolis brewery founded in 2009. We own and operate a 20 bbl brewery and taproom in downtown Minneapolis next to Target Field, and a 50,000 square foot production brewery in Northeast Minneapolis. In 2016, Fulton will produce approximately 28,000 barrels, sold mostly in the Twin Cities metro area. We’re a group of beer enthusiasts focused on brewing extraordinary beer and working to make our community a better place. Our Ful10 Fund provides loans and support to other small businesses and non-profits, and our Fulton Racing teams encourage participation in active lifestyle sports. Best of all, we get to live, work, and play in Minneapolis-St. Paul, consistently ranked as one of the top metro areas in the United States for quality of life, urban parks, education, bicycling, theater, dining, and more.

Sounds like a place you’d like to be? We are seeking a Packaging Line Operator to join our rapidly growing company. The right individual is a leader who works well with others, focuses on quality and technical excellence, loves to work and play hard, embraces opportunities for continuous learning and improvement, and is passionate about extraordinary beer.

Qualifications

  • Packaging or manufacturing experience; formal packaging education, training, certifications, or accreditation are a plus.
  • Must have the ability and aptitude to learn and perform basic electrical, mechanical, and programming troubleshooting. A working knowledge of brewing and process equipment includingHMIs and PLC equipment is a plus.
  • Must have the ability and aptitude to learn and perform skills applicable to general maintenance functions, including: mechanical, electrical, pneumatics, boiler maintenance.
  • The ability to work independently with minimal direct supervision in a collaborative and dynamic environment, while efficiently prioritizing tasks.
  • The ability to follow SOPs.
  • The ability to multi-task while keeping strong attention to detail. 
  • The ability to work with others to accomplish common goals.
  • The ability to adhere to and advances the safety and procedures.
  • The ability to read and interpret manuals, schematics, and blue prints.
  • Experience with personal protection equipment a plus.
  • The ability to operate a forklift and scissor lift, current OSHA approved training certification a plus.
  • The ability to work flexible hours.

Primary Responsibilities

  • Ensure all packaging equipment is set up, maintained, and operational to allow for efficient and safe packaging of quality product.
  • Operate bottling and kegging line, and perform changeovers on equipment.
  • Run CIPs to start up and shut down the lines.
  • Complete production and batch reporting as required.
  • Learn and perform QC procedures throughout a packaging run
  • Perform basic cellar operations, e.g. carbonating beer.
  • Comply with all Fulton Brewing Company policies.
  • Aid in training as necessary.
  • Communicate effectively and work well with other departments. 
  • Work towards achieving departmental goals around efficiencies and yields.
  • Attending Fulton Brewing Company events, e.g. tastings, releases, and beer festivals.
  • Maintain a clean and orderly work area, returning tools, equipment and supplies to the appropriate storage areas after each assignment.

 

Brewery Working Environment

The demands of the Packaging Line Operator position are very physical in nature.  The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job you will be working over, under, and around machinery in tight and cramped spaces.  You will need to be able to work in awkward positions for extended periods of time and/or standing, kneeling, and crouching for long periods of time.  You must be comfortable working at heights while standing on a ladder or in a basket.  This work environment involves indoor and outdoor activities in various temperatures and weather conditions.  The ability to frequently lift and/or move up to 20 pounds and occasionally lift and/or move up to 50 pounds. Employees are exposed to high levels of noise and other hazards requiring the use of personal protective equipment.

Compensation & Benefits

Fulton offers salary commensurate with experience and a benefits package. We’re looking to hire people who are serious about beer without taking themselves too seriously. The ability to adapt to change, operate independently, work hard, and learn fast is a must.

Still interested? Send your resume and any other reasons why you’re a good fit at Fulton to Jim Diley at hr@fultonbeer.com.

 


 

300 MOSAIC IPA-NOW IN CANS
Posted Monday November 14, 2016

Christmas came early this year. Minnesota's best IPA, now in 4pks of 16oz cans.

Go get em' tiger.

Fulton's 300 Mosaic IPA


 

Make it Your Standard (Lager)
Posted Thursday November 3, 2016

Bowling, bingo, bbqs, bike building...what do these all have to do with each other? Alliteration aside, they're all great occasions for sharing some beers with friends. Check the snazzy new Standard Lager video below.