Wow. 2020 has been a doozy so far! (Understatement of the year...so far). Keeping up, keeping safe, staying home, staying sane...they’re all intertwined right now. Like many of you, we’ve been waking up each day and putting on our “optimistic face” and venturing into the world (even if “the world” means a basement office) with a sense of uncertainty. The challenges of running our business come in many forms and they come daily. Some days we fare better than others, some days we fall flat on our faces (and that’s ok, too). We’re all doing our best.
One of the challenges that we’ve been circling around now since March when we all went on lockdown: What to do with the Fulton Gran Fondo?
It was clear back in March that we weren’t going to be able to have the event in early May as planned. We toyed around the idea of a reschedule, with a digital “ride”, with breaking up the start times into small groups, re-routes, the list goes on. But in recent weeks we’ve come to the unfortunate but inevitable conclusion that the Fulton Gran Fondo we want to host is not possible in the remainder of this year, for a multitude of reasons that all boil down to doing the right thing for you, our employees and our community. We’ve been staring this disappointment in the face with hopeful eyes since we first postponed it, but now we must come to terms: There will be no Fulton Gran Fondo in 2020.
But we didn’t come here just to give you the bad news.
If you know Fulton (and we think you do), then you know that when we do something, we do it all the way. We might be writing to you about canceling this year’s Fondo, but we’re also writing to you to tell you why next year’s Fondo will be bigger and better than ever.
First, the date: Saturday May 8th, 2021. Mark it down, save the date. Ok, that was easy.
The Ride. If you’ve signed up for the 2020 Fulton Gran Fondo then you are already signed up for the 2021 event. We’re rolling over all 2020 registrations in an effort to keep things simple, quick, and easy for everyone. For those who wish to ride with us in ‘21 but haven’t registered for ‘20 yet, just hang tight. We’ll open up registration in the same tiering style as in the past this coming fall/winter. If you’re seeking a refund for this year’s registration, please follow the *instructions listed here on our Fulton Gran Fondo website. As in years past, we will publish the route and accompanying Strava/Garmin/other digital files when it gets closer to the actual date.
The Party. We don’t know about you, but we could use a proper celebration right about now. But come next May, we’ll reallllly be ready to party. We’re already crafting our biggest, funnest, most impactful party to date and can’t wait to share all our plans with you in due time.
One piece we CAN share immediately is that Fulton Gran Fondo is joining forces with another event postponed by the pandemic to create one of MN’s biggest bike culture gatherings ever.
That’s right: You’re getting a full-on Fondo-ARTCRANK mashup in May 2021.
(another deeeeeeeeep breath)
We’ll have more on this as we get closer to next May, but we wanted you to be the first to know.
*Refund Instructions over on the Fulton Gran Fondo site right here.
About 112 calories, depending on your favorite flavor, along with 4g carbs and 1g of sugar per 12 ounce can. We can't tell you how many times we've been asked (quick guess: lower thousands) about these numbers since launching our award-winning hard seltzers last year, so we're happy to report that the standard Nutrition Facts Label will now appear on the backside of the can of all 6 flavors (Citrus Ginger, Hopped!, Berry, Blood Orange, Grapefruit, and Lemon Lime). We hope this knowledge makes you feel better about skipping that workout in favor of happy hour. Speaking of happy hour --
Visiting the taproom? Please get yourself properly covered first. Both Minneapolis and Minnesota have mask mandates in effect now and Fulton is in full compliance. Please do your part to keep yourself, our (other) guests, and our staff safe and healthy. THANK YOU!
P.S. In need of a reservation? Find a spot for you and yours by following this link. Walk-up seating is also generally available, though reserving ahead of time is always a good idea.
Before we go, we want to share a short update on the progress of Fulton's racial justice work. On June 5th we publicly shared our "Immediate Action" plan, in which Fulton committed to a handful of first steps on what will be a long journey towards making our community a more equitable place to live, learn, work, and play. We understand the extreme importance of transparency and accountability with regard to this subject and our efforts. Since June 5th we have taken the following action:
We have much work to do ahead of us, and are steadfast in our commitment to doing that work. We are also committed to periodically checking in with our progress or setbacks. Thank you for sticking with us as we work to better ourselves and our community.
If ever there was a time where "I need a beer" seemed like a factual statement, now would be that time. In many ways, the past 4 months seem unrecognizable to years past, and as such, announcing new products lately has felt a bit out of place for us. But, our understanding of what it means to carve out a few moments of daily respite has been honed and is appreciated more now than ever. So with that in mind, we want to talk about our Greatest Hits mixed 12 pack for just a minute.
Lost in the shuffle of a year-gone-weird, our latest mixed 12 pack offering has arrived silently in stores across the state. With 300, Sweet Child, Lonely Blonde, and the return of last summer's Solar Vortex all in attendance, the offering screams of maximum Summer enjoyment. There's a little bit of something for everyone, and everyone is invited. But if you're sharing good times over beers, then we'd like to help set the mood with some tunes. We did a quick poll of Fulton staff to see what some of our favorite people's favorite songs were and we want to share them with you. If you're a Spotify user, follow this link for our first playlist and stay tuned...there's more to come.
Last Tuesday, we opened the doors to our taproom after a 12 week shutdown. It was a bittersweet moment for us. For months, we had eagerly awaited the day when COVID restrictions would be eased and we could welcome you into our newly renovated taproom and patio. But in consideration of the pain and loss in our community following the murder of George Floyd, we pushed our re-opening back by a week, and pledged to donate 100% of sales from our first week to West Broadway Business and Area Coalition. We're proud to report that you helped us raise over $11,500. To everyone who came out last week while we worked out the kinks of reopening in this new COVID world, thank you. We look forward to serving you all in the future. Until then, be safe and be kind to one another.
Who says all those zoom calls have to happen indoors? Not us! Lately our home office is looking a lot like your standard front yard hangout. If you see us outside, computer on our laps and headphones in, give us a wave (but don't honk please, we're "in a meeting").
“The world is before you, and you need not take it or leave it as it was when you came in.”
― James Baldwin
The four founders of Fulton -- Jim, Brian, Peter, Ryan -- are all white men, as are the majority of our employees. Though we cannot speak directly to what it is like to live as a person of color in America, we want our neighbors, friends, and coworkers who are people of color to know that we hear your voice, are listening to your words, and are supporting your actions.
Our first core value at Fulton is “we are in it for each other.” We also believe that we have an obligation as a business to act as a citizen of our community. Taken together, these beliefs compel us to action. We will not remain complicit in silence. Fulton is committing to use the voice, the skills, and the means that we have to support the building blocks of racial justice in our local community, specifically in North Minneapolis.
We are taking immediate action:
These are only steps in a long journey with an uncertain outcome. As supporters and fans of Fulton, we invite you to join our effort.
This week Minneapolis has been jarred out of the privileged existence in which so many of us live. Our whole city suddenly feels the fear and exposure that minorities in our country have endured for centuries. It may not be the duty of a brewery to speak out on every social issue in our community, but it is our privilege. And it IS our duty to acknowledge that privilege is a real thing that exists and if you’re born with it you have the freedom to choose how to live your life or run your business and then just do that. And if you’re not born with it, it’s uphill all the way to the start line, and after that too. And even then you might get killed like George Floyd was.
We founded Fulton with the belief that our business has a duty to act as a citizen of our community, and that duty extends to doing our part to make our community a better, happier place to live. Today, our community is hurting in a way it never has during our existence, and like all of our neighbors, we’re confused, hurt, angered, fearful. How do we make sense of the senseless death of a defenseless man? Then of the destruction of innocent businesses and workplaces and residences?
Like many of you, we are grappling with how we can turn this week’s shocking, saddening events into positive energy and constructive action that will make our community a better place now and for years to come. For everyone. As we all work through this, all we ask is for you to be there for each other, and be good to one another. If you choose to make your voice visible by protest, please do so safely and responsibly as a citizen of our community.
If you answered "yes", then get ready. We're opening up next Monday 6/1 and can't wait to host you at our newly renovated taproom. We've been working on our spaces, inside and out, for nearly half a year now. We may not be able to seat you indoors at a table or the bar yet, but we're eager to have you over.
We've created numerous safety measures for both guest and staff that we'll be sharing with you by this weekend. Stay tuned here (and on social @fultonbeer) for all the relevant updates to come regarding our re-opening next week.
SEE YOU SOON!
The people (yeah, you!) have spoken and we've heard you loud and clear. Minnesota loves our Blood Orange Hard Seltzer (a lot). So in the spirit of "give the people what they want" we're proud to report 16oz 4pks of our flagship flavor are coming your way. These little orange cubes of deliciousness are hitting stores beginning today here in the metro and will begin to work their way out from there in the weeks to come. Find them where you find all your favorite Fulton goodies.
A special "thank you" from all of us at Fulton Brewing. Without you, there's no us.
"Beer that tastes like beer." It's a familiar phrase to many (most?) beer drinkers and is symbolic of not only a style of beer but a particular mood and simplicity of beer enjoyment. It speaks to the pure and quick satisfaction a crisp, low ABV, straight-forward Golden Lager can provide upon that first sip (or gulp). "Beer that tastes like beer" leaves no room for guesswork when serving as a request, too. It says, effectively and succinctly, "Give me a beer and give it to me now, I'm thirsty".
So it is with great excitement we're pleased to announce the arrival of our newest year-round beer: Chill City Chugger. In these wicked, complicated times we believe a little escape from all of life's hassles is in tall order.
With that said, we'll take another one, please.