
Metro West Off/On Premise Sales Representative
ACCOUNTABLE NUMBERS:
● Allocate 90% of your time (4.5 days per week) to direct engagement with accounts, distributors, and consumers.
● Dedicate 10% of your time (0.5 days per week) to planning, preparation, and communication to support market activities.
● Conduct a minimum of 35 account visits weekly, focusing on existing accounts while actively pursuing new business opportunities.
● Organize 6 impactful tastings/events per quarter.
● Execute at least 3 distributor work-withs per month, each followed by a professional summary email.
● Accurately and concisely document all visits using the Karma app.
ESSENTIAL DUTIES & RESPONSIBILITIES:
● The workload of this position on any given day will flow between off & on premise accounts, and includes consistent communication between the Fulton sale representative and distributor sales representatives. Communication is the key to success in hitting your accountable numbers each week.
● Developing and maintaining strong working partnerships with accounts, at all customer levels.
● Merchandising all Fulton brands to the highest levels, using all tools and point of sale available.
● Monitor and execute quarterly surveys, including: collecting relevant sales information, preparing reports and communicating learned information to internal teams.
● Effectively planning sales efforts to ensure a targeted ROI.
● Introducing and gaining distribution of new Fulton products and continuing the sales of existing products.
● Communicating brand opportunities, issues and market information via written, verbal and electronic means.
● Monitoring of beer inventory at account level to ensure product is as fresh as possible.
● Presenting the entire Fulton portfolio with a goal of driving tangible results of all company and team initiatives within assigned territory.
● Developing sales opportunities, including utilizing data from Fulton’s VIP software and other companies’ provided sales/CRM software.
● Performing administrative tasks, including but not limited to: expense reporting, monthly route planning, establishing distribution targets and conducting price surveys.
● Ability to work marketing & sales events outside of typical working hours, including but not limited to festivals, tastings, Fulton-sponsored events .
● Budget Management: Must stay within all allocated budgets.
WHOLESALE PARTNERS:
● Working directly with and maintaining constant communication with meetings and ride- alongs with wholesale reps across all wholesale partners within assigned territory.
● Presenting information tailored to wholesale partners including brand meetings, monthly
reporting, and incentives.
IMPORTANT SKILLS AND ABILITIES:
● Must be 21 years of age or older at the time of application.
● Valid Minnesota Driver’s License
● Self-motivated and able to work independently with minimal direct supervision in a collaborative and dynamic environment, while efficiently prioritizing tasks
● Desktop computer including an understanding of Google Suite, Microsoft Office Suite, VIP and KARMA software.
● A love of craft beer.
● Adheres to and advances Fulton’s core values and safety culture.
● Able to pass a post-offer, pre-employment background check.
● Highly organized with extreme attention to detail
● Strong interpersonal skills and a love for meeting and interacting with people.
● The ability to work flexible hours, including some nights and weekends.
● Must adhere to the company's policies and procedures.
● The desire to work in a fast-paced, growing company.
● Courteous, professional and polished demeanor.
● Able to comply with and enforce all health, safety, and personal hygiene policies and
standards.
MATERIALS/MACHINES/EQUIPMENT USED:
● Portable Draft Equipment
● Cleaning agents and other hazardous chemicals
● Company vehicles
● Desktop computer including an understanding of Google Suite, Microsoft Office Suite, VIP and KARMA software
PHYSICAL REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions.
● Able to sit, stand, walk, or be on your feet for prolonged periods.
● Able to read and follow written English instructions.
● Able to regularly twist, turn, kneel, climb, stoop, bend, crawl, lift and carry supplies and equipment weighing up to 55 pounds using appropriate techniques and tools.
● Able to maneuver packages of any weight above 180 pounds with appropriate
equipment and/or assistance.
● Able to comply with and enforce all health, safety, and personal hygiene policies and
standards.