FULTON BREWING REVEALS HOP KINGDOM IPA BRAND FAMILY
Award-winning 300 IPA Leads the Minnesota-inspired Hop-Forward Series in Stores June 12
We're excited to extend our IPA offerings with the introduction of Hop Kingdom – a brand family of IPAs inspired by and made for Minnesotans. The coronation of coolers across the state begins the week of June 12.
Propelled by our 14-year history of brewing notable IPAs – from Sweet Child of Vine, the first beer we released in 2011, to 300 IPA, the most awarded beer in the portfolio’s history – one thing is clear: IPAs are in our blood.
“This collection of IPAs represents that sweet middle in the Venn diagram of Minnesota,” said Ryan Petz, CEO of Fulton. “Hop Kingdom was made for people who love Minnesota and love IPAs. In an unofficial poll, it also ranks high with people who love Venn diagrams.”
Local designer, Marvel comic artist, and midwestern man of mystery Brent Schoonover was tapped to illustrate the Hop Kingdom labels, drawing inspiration from the iconic array of animals that personify our state’s intense sense of pride. The distinct imagery of whole cone hops is woven into the story of Hop Kingdom from the inside out.
A brief look at the inaugural three Hop Kingdom brands:
● 300 IPA is getting a new look, and its trophy status as Minnesota’s No. 1 IPA, as awarded by the MN Craft Brewer’s Guild, is symbolized in the iconic stag.
● A brand-new hazy IPA is uncaged, untamed, and unfiltered. A wolf in wolf’s clothing.
● A juicy IPA featuring a thiolized yeast strain is undeniably aromatic and unforgettably dank. This fox is a merry trickster for your tastebuds.
The first three Hop Kingdom brands will be available in 12-ounce, 12-pack cans and 16-ounce, 4-pack cans in Fulton’s distribution footprint. A fourth brand and a new variety 12-pack will be released in September 2023.
A launch party with a preview of Hop Kingdom will take place at the Fulton taproom at 3 pm on Friday, June 9. A limited run of Brent Schoonover signed and numbered prints will be available for purchase along with giveaways, live music, and fresh crowlers to go.
