Wow. 2020 has been a doozy so far! (Understatement of the year...so far). Keeping up, keeping safe, staying home, staying sane...they’re all intertwined right now. Like many of you, we’ve been waking up each day and putting on our “optimistic face” and venturing into the world (even if “the world” means a basement office) with a sense of uncertainty. The challenges of running our business come in many forms and they come daily. Some days we fare better than others, some days we fall flat on our faces (and that’s ok, too). We’re all doing our best.
One of the challenges that we’ve been circling around now since March when we all went on lockdown: What to do with the Fulton Gran Fondo?
It was clear back in March that we weren’t going to be able to have the event in early May as planned. We toyed around the idea of a reschedule, with a digital “ride”, with breaking up the start times into small groups, re-routes, the list goes on. But in recent weeks we’ve come to the unfortunate but inevitable conclusion that the Fulton Gran Fondo we want to host is not possible in the remainder of this year, for a multitude of reasons that all boil down to doing the right thing for you, our employees and our community. We’ve been staring this disappointment in the face with hopeful eyes since we first postponed it, but now we must come to terms: There will be no Fulton Gran Fondo in 2020.
But we didn’t come here just to give you the bad news.
If you know Fulton (and we think you do), then you know that when we do something, we do it all the way. We might be writing to you about canceling this year’s Fondo, but we’re also writing to you to tell you why next year’s Fondo will be bigger and better than ever.
First, the date: Saturday May 8th, 2021. Mark it down, save the date. Ok, that was easy.
The Ride. If you’ve signed up for the 2020 Fulton Gran Fondo then you are already signed up for the 2021 event. We’re rolling over all 2020 registrations in an effort to keep things simple, quick, and easy for everyone. For those who wish to ride with us in ‘21 but haven’t registered for ‘20 yet, just hang tight. We’ll open up registration in the same tiering style as in the past this coming fall/winter. If you’re seeking a refund for this year’s registration, please follow the *instructions listed here on our Fulton Gran Fondo website. As in years past, we will publish the route and accompanying Strava/Garmin/other digital files when it gets closer to the actual date.
The Party. We don’t know about you, but we could use a proper celebration right about now. But come next May, we’ll reallllly be ready to party. We’re already crafting our biggest, funnest, most impactful party to date and can’t wait to share all our plans with you in due time.
One piece we CAN share immediately is that Fulton Gran Fondo is joining forces with another event postponed by the pandemic to create one of MN’s biggest bike culture gatherings ever.
That’s right: You’re getting a full-on Fondo-ARTCRANK mashup in May 2021.
(another deeeeeeeeep breath)
We’ll have more on this as we get closer to next May, but we wanted you to be the first to know.
*Refund Instructions over on the Fulton Gran Fondo site right here.
About 112 calories, depending on your favorite flavor, along with 4g carbs and 1g of sugar per 12 ounce can. We can't tell you how many times we've been asked (quick guess: lower thousands) about these numbers since launching our award-winning hard seltzers last year, so we're happy to report that the standard Nutrition Facts Label will now appear on the backside of the can of all 6 flavors (Citrus Ginger, Hopped!, Berry, Blood Orange, Grapefruit, and Lemon Lime). We hope this knowledge makes you feel better about skipping that workout in favor of happy hour. Speaking of happy hour --
Visiting the taproom? Please get yourself properly covered first. Both Minneapolis and Minnesota have mask mandates in effect now and Fulton is in full compliance. Please do your part to keep yourself, our (other) guests, and our staff safe and healthy. THANK YOU!
P.S. In need of a reservation? Find a spot for you and yours by following this link. Walk-up seating is also generally available, though reserving ahead of time is always a good idea.
Before we go, we want to share a short update on the progress of Fulton's racial justice work. On June 5th we publicly shared our "Immediate Action" plan, in which Fulton committed to a handful of first steps on what will be a long journey towards making our community a more equitable place to live, learn, work, and play. We understand the extreme importance of transparency and accountability with regard to this subject and our efforts. Since June 5th we have taken the following action:
We have much work to do ahead of us, and are steadfast in our commitment to doing that work. We are also committed to periodically checking in with our progress or setbacks. Thank you for sticking with us as we work to better ourselves and our community.
If ever there was a time where "I need a beer" seemed like a factual statement, now would be that time. In many ways, the past 4 months seem unrecognizable to years past, and as such, announcing new products lately has felt a bit out of place for us. But, our understanding of what it means to carve out a few moments of daily respite has been honed and is appreciated more now than ever. So with that in mind, we want to talk about our Greatest Hits mixed 12 pack for just a minute.
Lost in the shuffle of a year-gone-weird, our latest mixed 12 pack offering has arrived silently in stores across the state. With 300, Sweet Child, Lonely Blonde, and the return of last summer's Solar Vortex all in attendance, the offering screams of maximum Summer enjoyment. There's a little bit of something for everyone, and everyone is invited. But if you're sharing good times over beers, then we'd like to help set the mood with some tunes. We did a quick poll of Fulton staff to see what some of our favorite people's favorite songs were and we want to share them with you. If you're a Spotify user, follow this link for our first playlist and stay tuned...there's more to come.